Moichi is just two women who have quite many things in common. We’re Dominika and Věra, and apart from significant parts of DNA, we share a taste and love for fashion, designing, and crafting.

In the beginning, Moichi was an idea of a stubborn daughter. Mine. Dominika’s. 

A few years ago, I realized that there are significant issues related to the fashion industry. When I started to look for carefully crafted minimalistic pieces made from organic materials, I couldn’t find what I was looking for. 

Luckily for me, my mom, Věrka, has always been skilled in sewing. My wardrobe always contained some pieces sewn by my mom, which survived for decades regardless of trends.

After mom created several pieces for me, I knew this is it. I got many compliments wearing these, and I got an idea – let’s share these ideas and styles with other people. It took quite some time until Moichi was born. Actually, it was more than a year, and I had a tough time convincing mom to start this with me simply because she wasn’t confident enough to share her designs and work publicly. 

The unfortunate personal situation caused by the covid-19 crisis served as motivation and impulse to make this happen, and on the 8th of May, Moichi officially started. 

Since then, Moichi is our quite demanding but super enjoyable leisure activity. For one of us, it is an escape from the digital world. For the other, it is an opportunity to take sometimes a tiny step back to a normal, healthy life.

Thank you for your fantastic support and for showing us that the clean design and honest work of two women matter even in the world of fast fashion.

Dominika + Věrka

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